Systematic Growth Channel Execution & Partnership Development

 

What We Deliver

Comprehensive Growth Channel Management We systematically manage and optimize your growth across 7 core buckets:

 

1. Direct Sales & Lead Generation • Assist with active small and mid-market prospects • Organic lead generation campaigns and execution • Strategic event attendance and market presence • Enable and manage current BDR for maximum effectiveness

 

2. Large Strategic Prospects • Large DSO partnership and development • Buffalo NY Health System and similar health system targets • Other identified high-value strategic account development and management

 

3. Alliant Sales Channels • Native deals via their existing team capabilities • New channel development they are building specifically for your market

 

4. Cinergy Sales Channels • Direct access to Cinergy members and qualified prospects • Cinergy insurance broker member partnerships and referrals – Cinergy event planning and lead follow up

 

5. White Label & PEO Solutions • White label solution development via ServeHR partnerships • PEO broker network channel management and lead coordination

 

6. Reactivation & Re-engagement Programs • Past client reactivation campaigns and systematic outreach • Previous lead engagement campaigns for dormant prospects

 

7. Referral Partner Development • Accounting firm partnerships and referral programs • Additional referral partner identification and development

 

Sales Operations & Campaign Coordination

• Handle full sales cycle or individual stages based on partner competencies and rules of engagement

• Coordinate lead generation campaigns across all segments and channels

• Coordinate with your existing BDR resources for optimal pipeline management

• Ensure effective and efficient use of all FullStack resources (Dawn, internal team, Mike, Alliant partnerships)

• Content development and marketing resource creation • Messaging development that clearly differentiates your value proposition

 

Team & Resource Integration

• Strategic Leadership: Bob Carlson and Wayne Seybold providing strategic direction and prospect/client relationship management

• Cinergy Network Access: Full member network, broker relationships, and partnership facilitation

• Campaign Execution: Coordinate with your existing BDR resources and internal team capabilities

• Resource Optimization: Maximize effectiveness of all existing partnerships, team members, and vendor relationships

 

Core Methodology

Channel Development & Prioritization – Map and validate all growth segments within the 7 core buckets, systematic prioritization based on revenue impact and resource requirements

 

Strategic Partnership Acceleration – Transform partnership development from 12-18 month cycles to systematic 90-day execution sprints

 

Pipeline Development & Management – Systematic approach to lead generation, qualification, and conversion across all channels

 

Resource Coordination – Ensure optimal utilization of all team members, partnerships, and growth resources

 

Investment

Monthly Investment: $6,000 Includes: Wayne Seybold 2-2.5 days/week, Bob Carlson .5/days/week, Cinergy network access and team support, strategic partnership facilitation

 

Why This Works vs Full-Time Hire

• Proven Framework: Tested systematic approach with seasoned veterans across all 7 growth buckets vs a single hire’s limited experience
• Cost Effective: $72K annual investment vs $150K+ executive salary + benefits + equity
• Immediate Impact: Established partnership ecosystem and team with PEO knowledge vs 6-12 months to hire/onboard
• Resource Optimization: Maximize existing resources rather than adding overhead
• Network Access: Direct access to Cinergy member network and established broker relationships

 

 

 

Expected Outcomes

Revenue Generation: Close deals systematically across all 7 growth buckets through coordinated campaign execution and partnership development

 

Partnership Velocity: Accelerate partnership development from 12-18 month cycles to 90-day systematic execution

 

Channel Performance: Transform underperforming channels into systematic revenue generators with measurable deal closure across segments

 

Resource Efficiency: Optimize coordination between existing BDR resources, internal teams, and partnership channels for maximum revenue impact

 

Value Proposition

Perfect for $5M-$25M companies with:

• Multiple growth segments needing systematic validation and prioritization

• Strategic partnerships taking too long to develop and execute

• Past clients and previous leads not being systematically reactivated

• Growth stalled due to resource coordination, availability and multiple priorities

• Executive team members wearing multiple hats

• Need for senior-level growth strategy without $150K+ full-time executive investment

 

Next Steps

• Identify any gaps in the recommended approach that need to be filled or unnecessary activities
• Build a plan that highlights next steps, timeframes and responsibilities
• Finalize prioritization and sequencing of the plan
• Start execution
• Conduct regular reviews and progress updates